Subaru

Subaru AWD Experience Day 2014

Situation

Product launching for the new Subaru.

Solution

WISDOM proposed the performance strategy to relieve the pressure on registrations for the test-drive. The strategy was also supported via digital communications.

Scope

Performance marketing, social media, online PR.

Result

450 Participants vs 200 expected from client. The campaign generated 5 immediate sales on that launching date.

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