Context: As a hitech car washing startup which aims to serve the upper class, Powersteam needed an effective strategy to attract their target audiences.
Solution: A PR and activation strategy focusing on highlighting the PSI values – the brand’s core USPs, as well as encouraging service trials via promotion and direct marketing activities.
Scope of work: Media planning, social content, Pr booking, website audit.
Result: Raise the brand awareness as well as trigger the service trials.
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