13 January, 2021

Context: Popiwork is a mobile app that connects employers and people who search for freelancer or part time jobs. As a startup, Popiwork need an effective solution that can optimize their limited resources but bring high return-on-investments.

Solution: Focus on digital performance marketing campaign to minimize the lead quantity and cost per lead.

Scope of work: digital performance marketing.

Result: during three years providing service, the averagely conversion rate has been stable around 40%.



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