Context: Jirnexu is a startup mobile app that was developed in order to simplify the digital cash loan process for blue collar class. To optimize the user experience as well as adjust the product, Jirnexu planned to run a testing campaign to check the market response before officially launching the app.
Solution: Rearranging the app content to enhance the user flow and experience as well as running a performance campaign to define which elements will drive users away, which element should be optimized to maximize the future result.
Scope of work: Media planning, social content, landing page design, UX design, tracking system.
Result: Click through rate is up to 62% and many insightful datas is drawn.
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