FEELAX

Context: Targeting the northern rural cafe & eatery market, the investor needs an inspiring name and brand identity which are localized to fit the choosing market and inspiring enough to navigate the store designing style.

Solution: Defining the suitable style that match the local trends and developing the corresponding name and brand identity.

Scope of work: Brand strategy (positioning), Brand Identity (name, logo, motif, typography, color, stationery, art direction).

Result: The cafe & eatery become new hangout place for local officemen and businessmen.

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