Coco Ichibanya
10 November, 2020
Situation
Lotus Group was planning for the new carry brand in Vietnam, which is a mix between Japanese and Indian cuisine – the Coco Ichibanya.
Solution
A launching plan for Coco Ichibanya was designed based on the concept of Yin Yang to promote both the deliciousness and diversity of culture in Vietnam.
Result
Awareness:
Social fan growth:
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