Context: As a new commerce business who had entranced in personal care and cowin in somesmetics market, Akutis needed an effective approach strategy to raise the brand awareness, survive under the pressure of competitors and win in some niche markets.
Solution: Using KOLs and micro influencers for seeding and raising brand awareness before nurturing and remarketing via social campaigns.
Scope of work: Communication planning, social content, livestream.
Result: defining the niche market for each product line and establishing the brand position in market.
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